Marketing
Social Media Marketing
Plan, post and grow your brand on social media
About this course
<p>Learn how to choose the right platforms, plan and post content, engage your audience and measure results on social media.</p>
What you'll learn
- Develop a multi-platform social media strategy tailored to your target audience
- Create high-converting organic content and establish an engaging brand voice
- Set up, manage, and optimize paid ad campaigns on Meta, TikTok, and LinkedIn
- Analyze social media metrics and generate actionable ROI reports
- Build effective content calendars and streamline workflow using automation tools
Requirements
- No prior marketing experience needed
- A free account on major social media platforms (Facebook, Instagram, TikTok)
- A computer or mobile device with internet access
Course Content
Social Media Basics2 lessons
- Introduction and Why Social Media Matters4m
- Social Media Marketing – Complete Guide25m
Platforms and Content2 lessons
- Major Platforms and Types of Posts5m
- Post Like a Pro3m
Strategy and Results2 lessons
- Strategy Basics and Do and Don't5m
- Measure What Matters and Key Takeaways4m