Quick Commerce: How to Get Your Brand Listed and Growing

About this course

<p>This course provides an understanding of India's quick commerce industry and how brands can enter and grow through platforms such as Blinkit, Zepto and Swiggy Instamart. It covers the quick commerce business model, platform operations, brand listing requirements, documentation, fees, profitability, inventory management and advertising strategies. Learners will also explore real-world brand case studies and understand how to plan and manage a successful quick commerce launch.</p>

What you'll learn

• Navigate brand onboarding and documentation requirements for q-commerce platforms
• Calculate margin structures, slotting fees, and unit economics for instant delivery
• Optimize product listings with high-converting imagery and search-friendly titles
• Manage dark store inventory replenishment to prevent stockouts and low fill-rates
• Execute effective in-app promotional campaigns and sponsored search listings
• Track sales velocity, dark store coverage, and customer return metrics

Requirements

• Basic understanding of retail, e-commerce, or consumer packaged goods (CPG)
• An active or planned physical product brand ready for retail distribution

Course Content