Marketing
Email Marketing
Reach customers directly, one inbox at a time
About this course
<p>Learn how to build an email list, write emails people open, and measure results. A beginner-friendly course with a practice task.</p>
What you'll learn
- Understand key email terms such as opt-in ,segment , open rate , CTR and CTA
- Follow the Collect , Send and Improve campaign cycle
- Choose the right type of email: welcome , newsletter , promotional or automated
- Segment your audience so each group gets the right message
- Write subject lines and emails that get opened
- Plan a simple 3-email welcome series
Requirements
- No prior marketing or email experience needed
- A computer or phone with internet access
- A business , brand or idea to practice on (optional but helpful)
Course Content
Email Marketing Basics2 lessons
- Introduction, Key Terms and Why Email Works5m
- Email Marketing – Complete Guide30m
Audience and Content2 lessons
- Types of Emails and Segmenting Your Audience4m
- Writing Emails, Subject Lines and a Welcome Series5m
Best Practices and Results2 lessons
- Best Practices and Tools3m
- Measure What Matters and Key Takeaways4m