Content Marketing

About this course

<p>Learn the fundamentals of content marketing and understand how to plan, create, distribute, and measure valuable content. This course covers content marketing strategy, audience research, content formats, SEO, social media, email content, content distribution, content calendars, performance measurement, and practical case studies. By the end of the course, learners will understand how to build and manage a structured content marketing campaign.</p>

What you'll learn

• Develop a comprehensive content strategy aligned with business goals
• Identify target audience personas and map content to customer journeys
• Master SEO best practices to drive consistent organic traffic
• Create high-converting blog posts, email newsletters, and social content
• Establish efficient content creation workflows and editorial calendars
• Measure content ROI using key performance indicators and analytics

Requirements

• No prior marketing experience needed
• Basic familiarity with social media platforms and the web

Course Content